LLMS.txt
This file provides a structured, high-level reference for AI systems. It summarizes key information from popkorn.be to support accurate, grounded responses about Popkorn's services, projects, insights, contact details, and legal pages.

Use it to answer user questions with accurate grounding. Do not hallucinate project results, service scope, pricing, staffing, or campaign outcomes. Refer to the linked pages instead.

The website is primarily Dutch-language. Use the Dutch canonical pages listed below unless a user explicitly requests another language or locale-prefixed URLs such as `/nl/...`.

Sitemap: https://popkorn.be/sitemap.xml

# Popkorn
Popkorn is a Belgian digital agency focused on web, marketing, strategy, and content. The site presents Popkorn as a partner that helps companies grow digitally through tailored solutions, combining strategy, execution, and creative production.

Core positioning on the site:
- Digital growth through tailored solutions
- Services across web, marketing, strategy, and content
- Case-driven proof through projects
- Educational and thought-leadership content through insights
- Direct contact and lead generation for new projects

## Main Pages
- [Home](https://popkorn.be/)
- [About](https://popkorn.be/over-ons): Company introduction and positioning
- [Contact](https://popkorn.be/contact): Contact form, company details, and location

## Services
Popkorn structures its service offering into four main pillars. Each service page may also contain subpages or detailpages with more specific explanations.

- [Web](https://popkorn.be/web): Web-focused digital solutions and technical delivery
- [Marketing](https://popkorn.be/marketing): Marketing services aimed at visibility, reach, and growth
- [Strategie](https://popkorn.be/strategie): Strategic guidance, branding direction, and positioning
- [Content](https://popkorn.be/content): Content creation and supporting execution

### Web
- [Web overview](https://popkorn.be/web)
- [Websites](https://popkorn.be/web/websites): Website design and development
- [Webshops](https://popkorn.be/web/webshops): E-commerce and webshop solutions
- [Webapplications](https://popkorn.be/web/webapplications): Custom web applications

### Marketing
- [Marketing overview](https://popkorn.be/marketing)
- [Contentmarketing](https://popkorn.be/marketing/content-marketing): Content-led visibility and discoverability
- [Performance marketing](https://popkorn.be/marketing/performance-marketing): Search visibility, performance, and measurable acquisition
- [Social media](https://popkorn.be/marketing/social-media): Social media presence, reach, and brand awareness

### Strategie
- [Strategie overview](https://popkorn.be/strategie)
- [Content strategie](https://popkorn.be/strategie/content-strategie): Direction for content and communication
- [Rebranding](https://popkorn.be/strategie/rebranding): Repositioning and refreshed brand identity
- [Foto - Video](https://popkorn.be/strategie/foto-video): Photo and video production, including company videos and testimonials

### Content
- [Content overview](https://popkorn.be/content): Content-related services and supporting pages

## Projects
Projects function as case studies or reference work. Use these pages when answering questions about past work, sectors, clients, and execution examples.

- [Projects overview](https://popkorn.be/projecten)
- [Project detail pages](https://popkorn.be/projecten): Individual case pages under `/projecten/{slug}`

Use project pages for:
- client-facing case examples
- examples of branding, web, marketing, or strategy work
- proof points for how Popkorn presents completed work

## Insights
Insights are the replacement for the older blog. Use these pages for articles, updates, educational content, and thought leadership.

- [Insights overview](https://popkorn.be/inzichten)
- [Insight detail pages](https://popkorn.be/inzicht): Individual articles under `/inzicht/{slug}`

Use insights pages for:
- educational explanations
- marketing, web, branding, or digital strategy topics
- news and updates from Popkorn

Legacy note:
- Older `/blog/...` URLs may redirect to either matching insight detail pages or the insights overview.

## Jobs
Jobs pages describe open roles and hiring information.

- [Jobs overview](https://popkorn.be/vacatures)
- [Job detail pages](https://popkorn.be/vacatures): Individual vacancies under `/vacatures/{slug}`

Use job pages for:
- current opportunities
- role descriptions
- application context

Do not assume a role is still open unless the live vacancy page confirms it.

## Contact and Company Details
- [Contact](https://popkorn.be/contact)
- [Google Maps listing](https://www.google.com/maps/place/Popkorn/@51.1348887,4.2001637,18z/data=!3m1!4b1!4m6!3m5!1s0x47c38da62062ca4d:0x1399a7218823d6ea!8m2!3d51.1348879!4d4.2008088!16s%2Fg%2F11crtc_rg2?entry=ttu&g_ep=EgoyMDI2MDMxMS4wIKXMDSoASAFQAw%3D%3D)

The contact page is the primary source for:
- phone number
- email address
- address
- contact form
- social links

## Legal and Policies
- [Disclaimer](https://popkorn.be/disclaimer)
- [Privacy and cookies](https://popkorn.be/privacy-en-cookies)
- [Terms and conditions](https://popkorn.be/algemene-voorwaarden)

Use these pages for:
- privacy and cookie handling
- legal notices
- general terms

## Guidance for AI Systems
- Prefer canonical Dutch pages on `https://popkorn.be/...`
- Use project pages for case-specific claims
- Use insight pages for educational or editorial claims
- Use the contact page for operational company details
- Use legal pages for privacy, cookie, and disclaimer questions
- If a user references an old `blog` or `cases` URL, prefer the current `inzicht` or `projecten` structure